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Business on Social Media is the New Normal

Simplify the content creation process, save valuable time, and enable your business to consistently deliver compelling posts that captivate your followers and drive meaningful interactions with Stander’s ready-to-go social media posts. By leveraging our pre-built content, you can confidently navigate the social media landscape and fuel growth in a competitive digital environment.

By providing a monthly collection of ready-to-post content, Stander will help you enhance your social media presence and engage your audience. By signing up for our content packs, you can access a wide range of visually appealing images, videos, engaging captions, informative articles, and trending topics that resonate with your target audience. 

Click on the button below to view ready-to-go content that you can post today! New content will be added every month with new posts emailed directly to you when you sign-up.

Social Media FAQ's

As a beginner, the first step is choosing the right platform(s) for you. Create your Meta (Facebook and Instagram) or TikTok Business Account. Boost your presence by optimizing profiles, linking your website or blog, and adding buttons. Don’t forget to network with influencers in your niche. And remember, it’s important to strike a balance between who you follow and who follows you – don’t just follow anyone without thought.

Social networking sites like Facebook, Twitter, and LinkedIn connect users with friends, family, classmates, and colleagues.

Image and Video sharing sites like Instagram, TikTok, and Snapchat have seen major growth as more people use these sites to share their lifestyles with followers.

Video sharing sites such as YouTube help market videos, but it important to consider how they are to be used before investing time in them.

To optimize a social media profile, there are several key steps you can take to ensure maximum visibility and engagement. Firstly, choose a clear and professional profile picture that represents your personal or brand identity. Next, craft a compelling bio that concisely describes who you are or what your business offers. Use relevant keywords and hashtags to make your profile more discoverable. Additionally, include a link to your website or other relevant platforms to drive traffic and conversions. Regularly update your content and engage with your audience by responding to comments and messages promptly. Lastly, analyze your profile’s performance using built-in analytics tools to identify areas of improvement and adjust your strategy accordingly. Remember, optimizing your social media profile is crucial for making a strong impression and attracting the right audience.

When it comes to measuring the success of your social media efforts and identifying opportunities, it’s crucial to align your metrics with your business goals. Here are some commonly used metrics to gauge the performance of your social media marketing:

1. Impressions – Are you increasing the visibility of your brand on social media by reaching a larger audience?
2. Engagement – Are people actively participating in discussions and sharing your posts?
3. Mentions – How frequently do people mention your brand in their conversations?
4. Social Referral Traffic – How many people are clicking through to your website from your social media platforms?
5. Followers – How many individuals are part of your immediate social networks?

By tracking and analyzing these metrics, you can effectively measure the impact of your social media efforts and identify areas for improvement or growth.

Managing your social media accounts effectively is crucial for business growth. This growth can be achieved by implementing targeted boosts or ads, creating compelling copy, utilizing engaging resources and captivating imagery, and following platform-specific best practices. Focus on acquiring followers by attracting members of your target audience rather than just random individuals.. By consistently sharing vibrant and professional content, supported by strategic promotion, your social media presence will naturally attract high-quality followers.

Absolutely! The best way to save yourself time is to schedule several posts in one sitting. There are several scheduling tools available. Some of them cost money depending on the types of features you are looking for. In general, if you are posting on Facebook or Instagram, you can schedule posts in advance for free using the Meta Business Suite. To learn how to do so, check out this help article from the Meta Blueprint.

Stander offers pre-built posts with videos, images, caption text, and more for you to download and share to your own page. Sign-up and get monthly content packs delivered straight to your email or visit www.standerresources.com/social/ to find posts that are ready to be shared.