http://www.stander.com/free Stander guides us oh how our elders can live healthy and enjoy life to the fullest without thinking of the stage of aging.
http://www.stander.com/free Stander guides us oh how our elders can live healthy and enjoy life to the fullest without thinking of the stage of aging.
A sprightly centenarian has revealed the secret to staying sharp in old age – playing VIDEO GAMES. Instead of knitting or playing bingo Kathleen Kit Connell, known as Kit, spends two hours a day tapping away at her favourite console. And the grandmother-of-one, who still lives independently, said she has used the Nintendo DS Lite, so much she even wore out her first console and had to replace the computer. Kit, who according to the game has the mental age of 64, said: “It’s absolutely super. I don’t feel a day over 80.
“I can’t speak highly enough of it.
Posted in Activities For Seniors, Fun
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Today in America, the average car buyer is 56- a boomer, the average head of the household is 52- boomer, MAC user 54- boomer, American Express credit card holder 57, 57 is also the age of the average business owner.
Real money is in the hand of boomers and so is decision making.
Definition of Boomers according to Wikipedia: A baby boomer is a person who was born during the demographic Post-World War II baby boom and who grew up during the period between 1946 and 1964.
In general, baby boomers are associated with a rejection or redefinition of traditional values; however, many commentators have disputed the extent of that rejection, noting the widespread continuity of values with older and younger generations. In Europe and North America boomers are widely associated with privilege, as many grew up in a time of affluence.[3] As a group, they were the healthiest, and wealthiest generation to that time, and amongst the first to grow up genuinely expecting the world to improve with time.
One feature of Boomers was that they tended to think of themselves as a special generation, very different from those that had come before. In the 1960s, as the relatively large numbers of young people became teenagers and young adults, they, and those around them, created a very specific rhetoric around their cohort, and the change they were bringing about.[5] This rhetoric had an important impact in the self perceptions of the boomers, as well as their tendency to define the world in terms of generations, which was a relatively new phenomenon.
Do you know your ideal client from an emotional level? What he/she cares about, what she/he values?
If you are marketing to boomers, you should.
Post by BuzzBooster Marketing Advisors
Are you mimicking old dumb marketing agencies and ignoring your best potential customers?
Smart businesses should develop marketing programs to reach baby boomers and do it in an intelligent way.
Are you asking why?
Well more than 30% of Americans are over 50 and the influential over-50 segment has $2.3 trillion in annual spending power and today controls 50% of all discretionary income. That is 2.5 times the spending power of 18-24 age group.
Did you see that the word influential is highlighted?
This is a generation that has disposable income to spend and invest even in though economic times.
The boomer generation likes to invest in products and services that are aligned with their deeper value. ( This is why it is really important for businesses to work with an irresistible promise like we show in the magnetic influence system). And boomers do pay attention how companies market to them.
On the other side it looks like companies don’t care to pay attention to them.
Here some examples:
People 50+ buy 60% of all carbonated beverages but Coke The Heart Truth for Women campaign, which is a great campaign, uses a spokesperson that is 36 years old- Heidi Klum. Can’t they find anyone gorgeous after 50?
Pepsi uses psychedelic logos with Barry Whites tunes. Do we need nostalgia?
By the way, nostalgia is really the wrong approach with boomers. This is a generation proud to have changed the way things were done and some of the things they did, they don’t want to remember. Hair color spots tend to use this approach too.
Even worse is AARP that portraits 50+ as frightened and unintelligent in their commercials.
Honda spots for hybrid cars don’t include boomers while more than half of the 90 million 50+ consumers in America say they want to buy green.
People over 50 account for 80% of all leisure travel in this country including luxury travel. Do you think the spot “Travelocity Travel Wish #9: Jump on the bed in a fancy hotel” has anything to do with boomers?
There are many more examples of poor marketing to boomers. Just think about sex related commercials with couples in separate bathtubs.
Boomers can talk and make sex, why can’t the people that create these type of commercials do the same?
If your product or service is a good match for boomers, pay attention how you are promoting it, and include boomers in a tasteful, intelligent manner.
We appreciate and we like the attention. Missing the mark here can cost you a lot.
Post by BuzzBooster Marketing Advisors
You’re more vulnerable to falling while you age for a lot of reasons. Included in this are failing eyesight, hearing difficulties, less tone of muscle, and slowed down reflexes. Diabetes, heart illnesses, an under active thyroid, nerve damage, and circulation system problems also affects balance. Even some medications cause dizziness and can result in a fall. Apart from making the house atmosphere safer, you will find multiple simple ways senior citizens can prevent most falls from occurring. Anxiety about falling shouldn’t stop anybody from remaining active, reaching buddies, walking, gardening, or taking pleasure in existence and remaining healthy. To avoid falls and injuries, you need to address all around health.
One of the best ways you can help aging parents is by helping them stay healthy. Many people, as they get older, experience the pains of aging, which are often unpleasant and necessitate a lot of help. As a person ages, doing simple tasks independently may become more difficult, however there are many labor saving devices available to assist seniors to live independent lives in their own homes.
Seniors may use their time to explore new interests. Engaging seniors with fun activities can enable them to combat depression and might enhance their cognitive function. Whether you are trying to find activities to help keep retirement center citizens entertained in order to provide enjoyment for the seniors relatives, it’s important to use creativeness and sensitivity when making suggestions. Being active helps seniors to stay in touch with others and helps as an anti-aging agent.
Simple things like moderate exercise and physical recreation can greatly improve senior health. Activity helps seniors to stay in touch with others and helps as an anti-aging agent. Activity is especially great for helping the mind stay young. Participating in exercise reduces nearly every chance of disease, including cardiovascular disease, high bloodstream pressure, colon cancer and diabetes. Participation in leisure activities enhances mental health, too. Studies have shown that older people who take part in leisure activities have better coping behaviors in response to stressful life events and daily frustrations.
Posted in Activities For Seniors, Fun, Health for Seniors
Tagged aging parents, elderly parents, senior care products
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The population gets older. The amount of people a lot more than 65 years old keeps growing. Soon, the seniors population is a significant area of the population. Boredom is unquestionably an issue for a lot of seniors. Most of the seniors search for a method to spend the endless hrs which are now at their command.The majority of the elders are thinking about their retirement from job as liberation. They feel that this is actually the best time to allow them to explore and begin coping with creative activities. Lots of activities available can certainly give every senior an enjoyable experience and excitement. Studies have shown that individuals who stay active throughout their elder years remain more healthy and much more vibrant.